Athena Doctrine, The

Genre: Business-Leadership

Athena Doctrine, TheHow Women (and the Men Who Think Like Them) Will Rule the Future

New York Times BestsellerHow feminine values can solve our toughest problems and build a more prosperous futureAmong 64,000 people surveyed in thirteen nations, two thirds feel the world would be a better place if men thought more like women. This marks a global trend away from the winner-takes-all, masculine approach to getting things done. Drawing from interviews at innovative organizations in eighteen nations and at Fortune 500 boardrooms, the authors reveal how men and women alike are recognizing significant value in traits commonly associated with women, such as nurturing, cooperation, communication, and sharing. The Athena Doctrine shows why femininity is the operating system of 21st century prosperity.• Advocates a new way to solve today's toughest problems in business, education, government, and more• Based on a landmark survey and results from Young & Rubicam's respected Brand Asset Valuator's global survey, as well as on-the-ground interviews in 18 countries• From acclaimed social theorist, consumer expert, and bestselling author, John Gerzema, and award-winning author, Michael D'AntonioBrought to life through real world examples and backed by rigorous data, The Athena Doctrine shows how feminine traits are ascending—and bringing success to people and organizations around the world. By nurturing, listening, collaborating and sharing, women and men are solving problems, finding profits, and redefining success in every realm.

Unabridged recording:
Run time: 10 hours
Media Options:
  • Retail Trade: CD, MP3-CD
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Show more information about contributors
Author
Michael D'Antonio

Biography:
Michael D’Antonio is the author and coauthor of many books, including Spend Shift. He won the Pulitzer Prize with writers at Newsday and the Alicia Patterson Fellowship.
Author
John Gerzema

Biography:
John Gerzema is a pioneer in using data to identify social change and help companies adapt to new trends and demands. He is a bestselling author, speaker, and consultant. His books The Brand Bubble and Spend Shift have appeared on numerous “best of” lists, and his TED talks have been seen by hundreds of thousands of people.
Narrator
Jeff Woodman

Biography:
Jeff Woodman,a six time Audie finalist (and 2007 winner),has received 17 Golden Earphones and was named to The Fifty Greatest Voices of the Century by AudioFile Magazine.He won the S.F. Critics' Circle Award for his performance in An Ideal Husband, and San Jose’s Goodman Choice Award for Enchanted April. In addition to numerous credits on and off Broadway, his television work includes Sex and the City, Cosby, and several episodes in the Law & Order series.

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