Socialnomics

Genre: Business

SocialnomicsHow Social Media Transforms the Way We Live and Do Business

Performed by:
Nick Sullivan

Social Media. You've heard the term, even if you don't use the tools. But just how big has social media become? Social media has officially surpassed pornography as the top activity on the Internet. People would rather give up their email than their social network. It is so powerful that it is causing a macro shift in the way we live and conduct business. Brands can now be strengthened or destroyed by the use of social media. Online networking sites are being used as giant, free focus groups. Advertising is less effective at influencing consumers than the opinions of their peers. If you aren't using social media in your business strategy, you are already behind your competition. In Socialnomics, you will learn • How the concept of 'Socialnomics' is changing the way businesses produce, market, and sell, eliminating inefficient marketing and middlemen, and making products easier and cheaper for consumers to obtain• How successful businesses are connecting with consumers like never before via Twitter, Facebook, YouTube, and other social media sites• How to harness the power of social media, rather than being squashed by it Author Erik Qualman is a former online marketer for several Top 100 brands and is currently the global vice president of Online Marketing for the world's largest private education firm. Socialnomics is an essential audiobook for anyone who wants to understand the implications of social media, and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly.

Unabridged recording:
Run time: 9 hours
Media Options:
  • Retail Trade: CD, MP3-CD
  • Library Editions:

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Author
Erik Qualman

Biography:
Erik Qualman was voted the 2nd Most Likeable Author in the World behind Harry Potter’s J. K. Rowling. Fast Company ranks him as a Top 100 Digital Influencer, and PC Magazine lists his blog as a Top 10 Social Media blog. A frequently requested international speaker, he has been featured on media outlets including 60 Minutes, the Wall Street Journal, and ABC News. He is listed as a Top 50 MBA Professor and has served as the Head of Marketing at Travelzoo®. Yet, he may be best known for writing and producing the world’s most watched social media video.
Narrator
Nick Sullivan

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