10 Laws of Trust, The

Genre: Business

10 Laws of Trust, TheBuilding the Bonds That Make a Business Great

Performed by:
James Foster

Trust is the glue that holds an organization together. It turns secrecy into transparency, micromanagement into empowerment, and conflict into creativity. With it, a tiny company like John Deere grew into a worldwide leader. Without it, a giant corporation like Enron toppled.In The 10 Laws of Trust, JetBlue chairman Joel Peterson explores how a culture of trust gives companies an edge. Consider this: What does it feel like to work for a firm where leaders and colleagues trust one another? Freed from micromanagement and rivalry, every employee contributes his or her best. Risk-taking and innovation become the norm. And, as Peterson notes, “When a company has a reputation for fair dealing, its costs drop: trust cuts the time spent second-guessing and lawyering.”In clear, engaging prose, highlighted by compelling examples, Peterson details how to establish and maintain a culture of trust. Steps include:• Start with integrity• Invest in respect• Empower everyone• Require accountability• Create a winning vision• Keep everyone informed• Budget in line with expectations• Embrace conflict• Forget “you” to become an effective leader• And moreWith this book in hand, you’ll be able to plant the seeds of trust—and reap the rewards of reputation, profits, and success.

Unabridged recording:
Run time: 3 hours
Media Options:
  • Retail Trade: CD, Download, MP3-CD
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Author
Joel Peterson

Biography:
JOEL PETERSON is the chairman of JetBlue and a consulting professor at the Stanford Graduate School of Business. Formerly the managing partner of Trammel Crow, one of the nation’s leading real estate developers, he is chairman of the investment firm he founded in 1995, Peterson Partners. He lives in Salt Lake City, Utah.
Narrator
James Foster

Biography:
James was born and raised on the west coast, and even though he’s lived in the midwest for over a decade now, still considers Oregon “home.” Nominated for Voice Arts Awards for best audiobook narration in the science-fiction, fantasy, and mystery categories, James has been praised for his conversational delivery and ability to sound exactly like the voice you were imagining in your head.

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