Tactical Transparency

Genre: Business-Management

Tactical TransparencyHow Leaders Can Leverage Social Media to Maximize Value and Build Their Brand

While exposing the risks inherent in maintaining a nontransparent relationship with customers, Tactical Transparency provides a methodology that will help your organization create its unique plan to bring greater authenticity to your company and your brands. Drawn largely from interviews with leaders in companies that have achieved measurable success in this arena, authors Shel Holtz and John C. Havens provide step-by-step details on how executives and professional communicators can create a transparency strategy that will keep their organization competitive in the 21st century.The authors show how organizations can evaluate their readiness for transparency, what they need to do to get ready, and how to effectively communicate their transparency strategy to their customers and employees. They also identify aspects of blog/new media 'netiquette' an important but often misunderstood part of engaging in transparency.

Unabridged recording:
Run time: 9 hours
Media Options:
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Author
John C. Havens

Biography:
John C. Havens is vice president of business development for BlogTalkRadio.com. His About.com Guide to Podcasting show has featured interviews with hundreds of new media’s leading minds. Previously, he was a professional actor, appearing in such films and TV shows as The Thomas Crown Affair, Law & Order, and Spin City.
Author
Shel Holtz

Biography:
Shel Holtz, an accredited business communicator, is a principal of Holtz Communication + Technology. His clients have included Intel, Sears, PepsiCo, Aetna, John Deere, General Mills, USAA, Applied Materials, Symantec, Raytheon, World Bank, Petrobras, Disney, FedEx, Freescale Semiconductor, and more. He is the author of five communication-related books.
Narrator
Victor Bevine

Biography:
For over thirty years, Victor Bevine has worked as an actor, screenwriter, audio book narrator, director, and more. A graduate of Yale University, his acting credits include many prestigious roles onstage as well as roles in the film version of A Separate Peace and countless television shows. He has read over one hundred and eighty titles as an audiobook narrator; in 2010, he received an Audiophone Award for his narration of the Pulitzer Prize–winning book The Beak of the Finch. He has written several screenplays, including Certainty, which was chosen for two prestigious writers’ conferences and which served as the basis for his first novel. His thirty-minute short film Desert Cross, which he wrote and directed, won accolades at the Athens International Film Festival. Currently, he serves as CEO of the World Freerunning Parkour Federation (WFPF), of which he is co-founder. He resides in New York City.

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