12 Powers of a Marketing Leader, The

Genre: Business

12 Powers of a Marketing Leader, TheHow to Succeed by Building Customer and Company Value

WHAT MAKES AN EFFECTIVE AND SUCCESSFUL MARKETING LEADER? The 12 Powers of a Marketing Leader, by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st century. Based on the largest ever research study of its kind, with detailed data on over 8,600 leaders in more than 170 countries, this game-changing book identifies 12 specific behaviors--or Powers--that drive marketers' business impact and career success. Reading it, you’ll learn how to:MOBILIZE YOUR BOSS: Make an impact at the highest level and align marketing with the company's priorities.MOBILIZE YOUR COLLEAGUES: Inspire and motivate your non-marketing colleagues to deliver a great customer experience.MOBILIZE YOUR TEAM: Build and align a winning marketing team.MOBILIZE YOURSELF: Focus on goals that will benefit your customers, your company and yourself, by meeting your own needs and ambitions.By zeroing in on the value creation zone ('V-Zone')--the all-important overlap between your company's and customers' needs--you’ll be able to help the business win in the market--and achieve your career goals. Warning: This is not a marketing book. It’s a leadership book for marketers, using the latest research on what works--and what doesn’t--in marketing's digital age. BONUS: Receive full access to an online self-assessment tool and other marketing leadership resources.

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Run time: 7 hours
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Thomas Barta

Thomas Barta, a former McKinsey Partner with over 20 years of marketing experience, is fast becoming the global go-to expert on marketing leadership. He speaks, writes, consults, and conducts leadership research worldwide.
Patrick Barwise

Patrick Barwise is Emeritus Professor of Management and Marketing at London Business School, a prize-winning author, and an expert on customer focus, innovation, and marketing.
John Hagee

Dr. John C. Hagee is the founder and pastor of the 17,000-member Cornerstone Church in San Antonio, Texas. Dr. Hagee is also the President and C.E.O. of Global Evangelism Television which telecasts his national radio and television ministry on 120 TV stations, 110 radio stations, three networks and can be seen weekly in over 92 million homes. He is the author of several CBA bestsellers including HIS GLORY REVEALED, FROM DANIEL TO DOOMSDAY, GOD'S TWO-MINUTE WARNING, and THE REVELATION OF TRUTH.

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