Machine, Platform, Crowd

Genre: Business-Internet

Machine, Platform, CrowdHarnessing Our Digital Future

From the authors of the best-selling The Second Machine Age, a leader’s guide to success in a rapidly changing economy.We live in strange times. A machine plays the strategy game Go better than any human; upstarts like Apple and Google destroy industry stalwarts such as Nokia; ideas from the crowd are repeatedly more innovative than corporate research labs.MIT’s Andrew McAfee and Erik Brynjolfsson know what it takes to master this digital-powered shift: we must rethink the integration of minds and machines, of products and platforms, and of the core and the crowd. In all three cases, the balance now favors the second element of the pair, with massive implications for how we run our companies and live our lives.In the tradition of agenda-setting classics like Clay Christensen’s The Innovator’s Dilemma, McAfee and Brynjolfsson deliver both a penetrating analysis of a new world and a toolkit for thriving in it. For startups and established businesses, or for anyone interested in what the future holds, Machine, Platform, Crowd is essential reading.

Unabridged recording:
Run time: 11 hours
Media Options:
  • Retail Trade: CD, Download, MP3-CD
  • Library Editions: CD

Bonus Material: Contains Bonus Material
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Erik Brynjolfsson

Erik Brynjolfsson is the director of the MIT Center for Digital Business and one of the most cited scholars in information systems and economics.
Andrew McAfee

Andrew McAfee is a principal research scientist at the MIT Center for Digital Business and the author of Enterprise 2.0. They are the coauthors of Race Against the Machine.
Jeff Cummings

Jeff Cummings, Audie Award winner for The Second Machine Age, has also won multiple Earphones awards and brings over twenty-five years of acting experience to his narration of nearly 100 audiobooks.

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