Improve Your Global Business English

Genre: Business

Improve Your Global Business EnglishThe Essential Toolkit for Writing and Communicating Across Borders

In a business world that spans several continents, it is no longer common for everyone to speak English as a first language. Whether you speak English as a first, second or even third language, intercultural business communication means that getting it right first time has never been more important for you and your organization.English can never be standardized in the global and digital marketplace; instead, we can learn how to customize business English according to our own values and culture and communicate successfully across borders. Improve Your Global Business English creates an awareness in the reader of what to avoid and how to ensure that communications are correctly understood.Very readable and hugely instructive, Improve Your Global Business English provides practical self-study with quizzes, activities and worksheets, helping you to fine-tune your written communication. By mastering the basics, defining your readers and tailoring your message to them, understanding the conventions of different media and understanding cultures, you can enhance your reputation as a truly global, modern player in today’s marketplace. If you want your messages to be perceived as you intended, to retain customers or to win new ones, Improve Your Global Business English gives you the background you need.Online supporting resources for this book include supplementary video, self-test questions and answers, templates and a case study on going global.

Unabridged recording:
Run time: 8 hours
Media Options:
  • Retail Trade: Download, MP3-CD
  • Library Editions:

Show more information about contributors
Author
Fiona Talbot
Author
Sudakshina Bhattacharjee
Narrator
Teri Clark Linden

Biography:
Teri Clark Linden is a professional stage, screen, and voice-over actress who has lent her voice to a multitude of audiobooks, television and radio commercials, and narration projects. She also produces voice-over training workshops and coaches privately. Visit her website at www.tericlarkvoiceover.com.

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