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  • Brand Relevance
    Brand Relevance David A. Aaker
    Narrator:
    Mark Ashby
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    Synopsis
    Branding guru David Aaker explains how to eliminate the competition and become the lead brand in your market. This ground-breaking book defines the concept of brand relevance using dozens of case studies—Prius, Whole Foods, Westin, iPad, and more—and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand. By failing to produce what customers want, or losing momentum and visibility, your brand becomes irrelevant. You can create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, this book shows how to create or dominate new categories or subcategories, making competitors irrelevant. Aakers explains how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors. The book describes the threat of becoming irrelevant by failing to make what customers are buying or by losing energy. David Aaker, the author of four brand books, has been called the father of branding. This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around—making competitors irrelevant.
  • Dragonfly Effect, The
    Dragonfly Effect, The Jennifer Aaker
    Andy Smith
    Narrator:
    Andy Smith
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    Synopsis
    Here are proven strategies for harnessing the power of social media to drive social change. Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal.Named for the only insect that is able to move in any direction when its four wings are working in concert, this book:•Reveals the four 'wings' of the Dragonfly Effect—and how they work together to produce colossal results•Features original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook, and start-ups like Groupon and COOKPAD, showing how they achieve social good and customer loyalty•Leverage the power of design thinking and psychological research with practical strategies•Reveals how everyday people achieve unprecedented results—whether finding an almost impossible bone marrow match for a friend, raising millions for cancer research, or electing the current president of the United StatesThe Dragonfly Effect shows that you don't need money or power to inspire seismic change.
  • Spanning Silos
    Spanning Silos David Aaker
    Narrator:
    Phil Gigante
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    Synopsis
    Why do so many chief marketing officers of multinationals last only two or three years on the job? Because product and country marketing teams – or “silos” – make their professional mandate impossible. Without synergy across silos, global CMOs cannot achieve their goals. In this eminently practical audiobook, branding guru David A. Aaker tells CMOs what they must do: • Find the right role and scope • Gain credibility and buy-in • Use teams to link silos • Develop a common planning process • Adapt the master brand to silo markets • Prioritize brands in the portfolio • Develop silo-spanning marketing programs For each item, Aaker breaks down the CMO’s ambitious organizational challenges into manageable tasks of facilitation, consultation, and partnering. With his guidance, CMOs will have a better chance of reducing the negative attitude toward central marketing, gaining necessary support and resources, implementing cross-silo strategy and programs, cultivating a marketing-oriented culture, improving the pool of marketing talent, and moving toward a leadership role. For some firms, reducing the silo problem is the key to winning; for others, it is no less than the key to survival.
  • Early Man
    Early Man Aardman Animation Ltd
    Narrator:
    James Patrick Cronin
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    Synopsis
    The official novelization of the major stop-motion children's movie! Based on the hotly anticipated new stop-motion feature film Early Man, from director Nick Park (Shaun the Sheep, Wallace and Gromit, Chicken Run) and Aardman Animation, coming to U.S. theaters this February. Meet Dug, a scrawny but cheerful caveman who loves his valley and just wants the best for his tribe of misfits. Accompanied by his faithful pig sidekick Hognob, Dug is a dreamer—why settle for hunting rabbits when you can hunt a mammoth?! Then there’s Dug’s tribe, led by the cautious Chief Bobnar. Bobnar wants the best for the tribe, too, but he sees things a little differently from Dug. Then Dug meets the evil Lord Nooth. He’s the leader of the Bronze Age City. When the Bronze Age City invades the valley and the cavemen have to fight to save their home, Dug strikes a deal with Lord Nooth. The tribe can keep their valley if they beat the Bronze Agers at their own game: soccer! Can Dug and Hognob really unite a motley tribe of rabbit-hunters into a serious team? It’s the Stone Age versus the Bronze Age in the match of the millennium! Easy to read and side-splittingly funny, this story about cavemen with heart will appeal to young readers and their parents.
  • Investing with Purpose
    Investing with Purpose Mark Aardsma
    Narrator:
    Timothy Andrés Pabon
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    Synopsis
    When he was 24 years old, Mark Aardsma was fired. He had little in the way of savings. But instead of panicking and seeking to land a new job immediately, he sat down and began to invest his time and money differently. By the time he was 34, he had multiplied his limited savings a thousand fold and controlled a multi-million-dollar portfolio of businesses and other investments.The notes he took as he made his idiosyncratic journey have now been expanded into a detailed guidebook for anyone aspiring to a bigger and better future. In Investing with Purpose, you will learn how to:Use all your resources to build your future, especially your precious, limited time.Avoid the emotional pitfalls that lead smart investors to make bad decisions.Face your fear and take reasonable risks to capitalize on your best opportunities.Apply your unique investment advantages—the only reliable path to superior results.Investing with Purpose will inspire you to use what you have to create the future you want. Whether your goal is to get rich, protect the rainforest, or just improve the neighborhood, this book will help you get there.
  • Bad Guy, The
    Bad Guy, The Celia Aaron
    Narrator:
    Stephen Dexter
    Erin Mallon
    Lance Greenfield
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    Synopsis
    My name is Sebastian Lindstrom, and I'm the villain of this story. I've decided to lay myself bare. To tell the truth for once in my hollow life, no matter how dark it gets. And I can assure you, it will get so dark that you'll find yourself feeling around the blackened corners of my mind, seeking a door handle that isn't there. Don't mistake this for a confession. I neither seek forgiveness nor would I accept it. My sins are my own. They keep me company. Instead, this is the true tale of how I found her, how I stole her, and how I lost her. She was a damsel, one who already had her white knight. But every fairy tale has a villain, someone waiting in the wings to rip it all down. A scoundrel who will set the world on fire if that means he gets what he wants. That's me. I'm the bad guy.
  • Blackwood
    Blackwood Celia Aaron
    Narrator:
    Erin Mallon
    Lance Greenfield
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    Synopsis
    I dig. It's what I do. I'll literally use a shovel to answer a question. Some answers, though, have been buried too deep for too long. But I'll find those, too. And I know where to dig - the Blackwood Estate on the edge of the Mississippi Delta. Garrett Blackwood is the only thing standing between me and the truth. A broken man - one with desires that dance in the darkest part of my soul - he's either my savior or my enemy. I'll dig until I find all his secrets. Then I'll run so he never finds mine. The only problem? He likes it when I run. Author's Note: This is a full-length standalone mystery/suspense romance with dark themes.
  • Chicken Soup for the Parent's Soul
    Chicken Soup for the Parent's Soul Raymond Aaron
    Kimberly Kirberger
    Jack Canfield
    Mark Victor Hansen
    Narrator:
    Brian Troxell
    Carolyn Cook
    Kristin Kalbli
    Kevin Stillwell
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    Synopsis
    Certain to appeal to all parents—whether they are expecting or raising their first new addition, in-the-trenches veterans or empty-nesters—this delightful Chicken Soup book offers a collection of inspiring and entertaining stories that relate to the triumphs, tribulations, challenges, and joys of raising a family. Chapters include: 'The Joys of Parenting,' 'A Mother's Love,' 'A Father's Love,' 'Special Connections,' 'Special Moments,' 'Insights and Lessons,' 'Overcoming Obstacles,' 'Surviving Loss,' 'Across the Generations,' and 'Letting Go.' With contributions from celebrity and 'ordinary' parents alike, each story speaks to the range of emotions and experiences of all types of parents—single parents, foster parents, parents of adopted children, or part of a two-parent family with biological children. By sharing the personal experiences of others, this book will offer inspiration and advice to parents going through a difficult time, provide reassurance to those who worry that they're not living up to the Supermom or Superdad ideal, and share a wealth of experiences that show why being a parent is such a worthwhile and rewarding vocation. This book is a must-read for any parent or parent-to-be!
  • Church, The
    Church, The Celia Aaron
    Narrator:
    Stella Bloom
    Teddy Hamilton
    Muffy Newtown
    J. F. Harding
    Release Date:
    12/4/2018
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    Synopsis
    The explosive finale of The Cloister series.  Trapped.Beaten.Broken.  Adam destroyed himself to save me. At first, I doubt if I have the strength to go on. But with every second that passes, I seethe and curse the Prophet. My time as a Maiden is over. I refuse to be a toy in his game any longer. But there's always more ways for the Prophet to get to me, to use me, and to keep me under his influence. Will I be strong enough to break free?
  • Cleat Chaser
    Cleat Chaser Celia Aaron
    Sloane Howell
    Narrator:
    Natasha Smolder
    Joe Hempel
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    Synopsis
    Kyrie Kent hates baseball. She hates players even more. When her best friend drags her to a Ravens game, she spends the innings reading a book. Until she gets a glimpse of the closer - a pitcher who draws her like a magnet. Fighting her attraction to Easton Holliday is easy. All she has to do is keep her distance, avoid the ballpark, and keep her head down. At least, all that would have worked, but Easton doesn't intend to let Kyrie walk so easily. When another player vies for Kyrie's attention, Easton will swing for the fences. But will Kyrie strike him out or let him steal home? Full disclosure: This is an erotic, standalone romantic comedy full of hot guys in tight baseball pants, even more guys in tight baseball pants who know how to swing a big stick, and explicit sex.
  • Cleat Chatcher
    Cleat Chatcher Celia Aaron
    Sloane Howell
    Narrator:
    Natasha Smolder
    Joe Hempel
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    Synopsis
    What happens when an unrepentant Cleat Chaser meets the player of her dreams? Nikki Graves has a history of going through the baseball roster with an eye for talent - the kind of talent that keeps things spicy between the sheets. But, once she meets Braden Bradford, catcher for the Ravens, her talent scout days are done. He's the one. Braden has never met a woman like Nikki, and he can't get enough of her smart mouth and big heart. But life isn't always as direct and certain as the connection between Braden and Nikki. When family objections and career trajectories begin to crowd the plate, will Braden be able to keep his catch of a lifetime? Content Note: This book is a hilarious, crude, and irreverent novel with long bats, dirty mouths, and big balls.
  • Counsellor
    Counsellor Celia Aaron
    Narrator:
    Stephen Dexter
    Robyn Verne
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    Synopsis
    In the heart of Louisiana, the most powerful people in the South live behind elegant gates, mossy trees, and pleasant masks. Once every 10 years, the pretense falls away and a tournament is held to determine who will rule them. The Acquisition is a crucible for the Southern nobility, a love letter written to a time when barbarism was enshrined as law. Now, Sinclair Vinemont is in the running to claim the prize. There is only one way to win, and he has the key to do it - Stella Rousseau, his Acquisition. To save her father, Stella has agreed to become Sinclair's slave for one year. Though she is at the mercy of the cold, treacherous Vinemont, Stella will not go willingly into darkness. As Sinclair and Stella battle against each other and the clock, only one thing is certain: The Acquisition always ends in blood. Full disclosure: This book is a dark romance. It is the first of a completed series and ends on a cliffhanger. If you're good with these caveats, enjoy!
  • Crossing By Night
    Crossing By Night David Aaron
    Narrator:
    Sandra Burr
    Bill Weideman
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    Synopsis
    Britain faced defeat unless it could crack the Nazi's 'unbreakable' secret coding machine. In a last-chance effort, the British Secret Service chose a gifted amateur - Elizabeth Pack - a beautiful young American of proven courage and passionate recklessness, to steal the Nazi High Command's greatest secret. An adventure of heart-pounding intrigue that takes the listener from the Spanish Civil War to Berlin, Prague, and Warsaw, Elizabeth's perilous adventures and heated affairs climax in a breath-taking flight across Hitler's Germany on the edge of war. And Elizabeth's prize, an obscure coding machine, provides the margin of victory over Hitler in the Battle of Britain. Crossing By Night is based on the exploits of the real-life American woman who changed the course of World War II. Her extraordinary adventures inspired Ian Fleming to create the famous James Bond.
  • Dark Protector
    Dark Protector Celia Aaron
    Narrator:
    Erin Mallon
    Lance Greenfield
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    Synopsis
    From the moment I saw her through the window of her flower shop, something other than darkness took root inside me. Charlie shone like a beacon in a world that had long since lost any light. But she was never meant for me, a man that killed without remorse and collected bounties drenched in blood. I thought staying away would keep her safe, would shield her from me. I was wrong. Danger followed in my wake like death at a slaughter house. I protected her from the threats that circled like black buzzards, kept her safe with kill after kill.  But everything comes with a price, especially second chances for a man like me. Killing for her was easy. It was living for her that turned out to be the hard part.
  • Double Your Income Doing What You Love
    Double Your Income Doing What You Love Raymond Aaron
    Sue Lacher
    Narrator:
    Jim Bond
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    Synopsis
    Everyone wants to make more money. But many feel that to do so, they must sacrifice their lifestyle and work at a job they don’t particularly like. In fact, if you’re like most people, your life is likely filled with activities, obligations, and commitments that have nothing to do with your goals or your dreams, your life’s mission, or the things that you love. But it doesn’t have to be that way. Aaron breaks life down into six pathways, and then sets out a simple but highly effective system for you to set goals in all six categories every month. Using his MTO™ system, he teaches you how to set each goal at three levels - Minimum, Target, and Outrageous - so that you can always have some level of success (and often it is the Outrageous success of your dreams). As you follow his powerful system, you will find yourself beginning to achieve measurable successes, month by month. When you track your successes, you will see yourself begin to move ever closer to fully creating, and then living, the life you want - the life of your dreams. Even if you have no idea what your life mission is, one of Aaron’s processes will help you to actually identify it. You can then begin to make good decisions about who and what you want in your life, based on how they support or don’t support your life’s mission. You will see your life inexorably moving forward in the exact direction of your choice. Unfortunately, most people hope for more but settle for less. Raymond Aaron offers the tools to create a designed life, a strategically organized life, and a life that delivers to you what you want. It takes courage, but it is your right if you want it. This book will help you begin your new life and achieve the success you desire.
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