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  • 12 Powers of a Marketing Leader, The
    12 Powers of a Marketing Leader, The Thomas Barta
    Patrick Barwise
    Narrator:
    John Hagee
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    Synopsis
    WHAT MAKES AN EFFECTIVE AND SUCCESSFUL MARKETING LEADER?The 12 Powers of a Marketing Leader, by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st century. Based on the largest ever research study of its kind, with detailed data on over 8,600 leaders in more than 170 countries, this game-changing book identifies 12 specific behaviors--or Powers--that drive marketers' business impact and career success. Reading it, you’ll learn how to:MOBILIZE YOUR BOSS: Make an impact at the highest level and align marketing with the company's priorities.MOBILIZE YOUR COLLEAGUES: Inspire and motivate your non-marketing colleagues to deliver a great customer experience.MOBILIZE YOUR TEAM: Build and align a winning marketing team.MOBILIZE YOURSELF: Focus on goals that will benefit your customers, your company and yourself, by meeting your own needs and ambitions.By zeroing in on the value creation zone ('V-Zone')--the all-important overlap between your company's and customers' needs--you’ll be able to help the business win in the market--and achieve your career goals. Warning: This is not a marketing book. It’s a leadership book for marketers, using the latest research on what works--and what doesn’t--in marketing's digital age.BONUS: Receive full access to an online self-assessment tool and other marketing leadership resources.
  • 3 Secrets to Effective Time Investment, The
    3 Secrets to Effective Time Investment, The Elizabeth Grace Saunders
    Narrator:
    Kelley Hazen
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    Synopsis
    Time management skills that work! Reboot your entire life in three simple stepsQuick Reference Guide included with over 30 online tools and 40 done-for-you routinesIs it possible to keep up on life, let alone enjoy it, when you’re overloaded and overwhelmed—with work, with errands, with emails and texts, and with relationship responsibilities? You get things done, but do you get them done well? Do you have enough time for other people—and for yourself?The 3 Secrets to Effective Time Investment takes you beyond simple time management to provide you with the skills and outlook you need to completely revamp the quality of your life. You’ll learn how to reorient your mindset and use simple routines to accomplish more than you ever dreamed possible.Packed with tips and advice about how to overcome crippling emotions like guilt, let go of the compulsion to be perfect, and overcome the most common obstacles to a life well managed, this powerful, holistic, total-life guide is founded on three powerful principles:Secret #1: Clarify Action-Based PrioritiesDetermine what’s most important to you and define exactly what you will do to invest in those prioritiesSecret #2: Set Realistic ExpectationsShift expectations of yourself and others from the realm of the ideal to the realm of the possibleSecret #3: Strengthen Simple RoutineDevelop healthy habits so the flow of your life moves effortlessly toward your highest goalsA renowned authority in her field, Elizabeth Grace Saunders illustrates exactly how her methods work through case studies of time-coaching clients, and she provides a quick-reference guide of real-life example routines on everything from exercising regularly to moving forward on a dreaded project.The 3 Secrets to Effective Time Investment does more than help you make the best of the time you have. It gives you the tools, insight, and guidance you need to overhaul your entire life.Praise for The 3 Secrets to Effective Time Investment:“You don't just need to manage your time, you need to invest it. This book offers key insights on what it means to live life well by getting things done and enjoying the ride.” —Marshall Goldsmith, New York Times bestselling author of MOJO and What Got You Here Won’t Get You There“If you lack grit—which most of us do—read this book. Elizabeth’s practical insights on how to strengthen good time investment habits can help you develop the focus, discipline, and tenacity you need to achieve success.” —Heidi Grant Halvorson, PhD, author of Succeed and Nine Things Successful People Do Differently“I love the main thesis of this book—that time management is less about managing your time and more about managing your emotions. That alone is a good reason to read this book.” —Peter Bregman, CEO of Bregman Partners, Inc., and author of 18 Minutes“From the very phrase ‘time investment,’ you know this book is something special. Direct and powerful and easy to implement, Elizabeth has a key ingredient to your success right here.” —Chris Brogan, CEO of Human Business Works and New York Times bestselling coauthor of The Impact Equation“If you are going to go from ordinary to extraordinary success, you need to invest your time in your top priorities. Elizabeth teaches you how to do just that.” —Scott Gerber, founder of the Young Entrepreneur Council“This book can help you move past your blocks, invest your time wisely, and ultimately transform your life in the process.” —Jenny Blake, author of Life After College: The Complete Guide to Getting What You Want“This book is magical.” —Ash Kumra, cofounder of DreamItAlive.com, author of Confessions from an Entrepreneur series, and public speaker
  • 7 Tenets of Taxi Terry
    7 Tenets of Taxi Terry Scott McKain
    Narrator:
    Scott McKain
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    Synopsis
    Inspired by the Ideas and Insight of Taxi Terry…The Best Guide to Customer Service You Will Ever Read No matter who you are, what you do, where you work, or how much money you make, you can learn a lot from a cab driver—especially when it is Taxi Terry, a successful self-starting entrepreneur who combines passion with effort and skill to create distinction in his job and in his life. Bestselling author and Hall of Fame speaker Scott McKain was so impressed by Terry's joyful approach to customer service, he incorporated the driver's inspiring personal philosophy and uplifting advice into his business speeches at corporate events—with stunning success. These are the 7 Tenets of Taxi Terry:1. Set high expectations—then, exceed them!2. Delivering what helps the customer...helps you.3. Customers are people—so, personalize the experience.4. Think logically—then act creatively and consistently.5. Make the customer the star of your show!6. Help your customers to come back for more.7. Creating joy for your customer will make your work—and life—more joyful! If you want to be more than just a job title, Taxi Terry will inspire you to be better at what you do and become the best in your field. You'll find step-by-step strategies for each of the seven tenets, with actionable solutions that can be applied to an endless range of workplace problems. Also, with a special focus on 'internal customers'—the people you rely on every day within your own company—the book addresses one of the most destructive issues in business today: employee disengagement. Using the same techniques that win over customers, you can actively engage coworkers, clients, and colleagues more effectively. In other words, everybody wins. 7 Tenets of Taxi Terry is your road map to an extraordinary journey—full of wonderful encounters and mutually rewarding experiences—that will take you anywhere you want to go.
  • All the Leader You Can Be
    All the Leader You Can Be Suzanne Bates
    Narrator:
    Barbara Hawkins-Scott
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    Synopsis
    The bestselling author of Speak Like a CEO reveals the 15 qualities every leader can develop to make an impact.
  • Always In Fashion
    Always In Fashion Mark Weber
    Narrator:
    Mark Weber
    Jesse Weber
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    Synopsis
    From Mark Weber, one of the fashion and luxury goods industry's most successful executives and voted “Man of the Year” for his leadership and innovation in the retail industry, the secrets to building a successful career in one of the world's most fascinating businesses.Mark Weber is the ultimate fashion insider. Starting his career as a clerk in a clothing store, he worked his way up to the “big time” in New York City, becoming CEO of Phillips-VanHeusen (PVH)/Calvin Klein, then CEO of LVMH Inc. (USA) (Louis Vuitton/Moet Hennessy), and Chairman and CEO of Donna Karan International.In Always In Fashion, Weber walks us through his fascinating career, providing an inspirational and instructional story of his rise to the top, his career disappointments, and his incredible journey back to the top of the fashion industry. Weber shares his insights and thoughts on how to:• Begin a future• Select a career path• Prepare for interviews• Stand out from your coworkers• Find ways to make an impression on management• Determine your best skills and follow that course• Dress for success—and how not to• Never give upIn addition to his keen business insights, Mark Weber reveals a wealth of insights and mind-opening anecdotes from inside fashion, but which apply to any consumer product industry. He talks about his career-changing interactions with boards of directors and famous designers, and he illustrates mistakes, disappointments, key insights and, most importantly, how he picked himself up when things were down and successfully repositioned himself to build an even brighter career.Part memoir, part career guide—and a gripping listen every step of the way—Always in Fashion is a must-listen for anyone with a passion, a talent, and a dream.
  • Big Fish Experience, The
    Big Fish Experience, The Kenny Nguyen
    Gus Murillo
    Robert Killeen
    Luke Jones
    Narrator:
    John Brancy
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    Synopsis
    From one of Inc. magazine’s “Coolest College Startups”—the revolutionary three-step method that will transform every presentation into an experience for the audienceIn The Big Fish Experience, the authors detail their proven process of crafting engaging content, creating high-quality design, and practicing powerful delivery. They share practical information on new presentation tools; innovative ways to deliver a presentation; case studies of great presentations, which one can emulate immediately; and ways to recover if presentations go wrong.
  • Blind Ambition
    Blind Ambition Patricia Walsh
    Narrator:
    Caroline Miller
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    Synopsis
    Practical goal-setting advice for becoming a top achiever—from an award-winning engineer and champion paratriathlete Both inspirational and practical, Blind Ambition is the unforgettable story of Patricia Walsh, an award-winning computer engineer and record-breaking four-time national-champion paratriathlete who refused to be defined by any limits. Drawing on her experience of great adversity—and even greater success—she teaches a proven and effective methodology for setting goals of any kind, whether professional or personal, and then mapping these milestones to daily tasks that will help readers achieve the success they desire. A champion paratriathlete, Patricia Walsh is the founder of Blind Ambition LLC, a speaking and business consultancy that specializes in motivational/inspirational keynotes, as well as seminars on the topics of goal achievement, overcoming obstacles, leadership, creating a winning mindset, and team building.
  • Bringing Out the Best in People
    Bringing Out the Best in People Aubrey C. Daniels
    Narrator:
    Barrett Whitener
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    Synopsis
    The classic bestseller on performance management is updated to reflect changes in today's working environment. When an employer needs to know how to gain maximum performance from employees, renowned behavioral psychologist Aubrey Daniels is the man to consult. What has made Daniels the man with the answers? His ability to apply scientifically based behavioral stimuli to the workplace while making it fun at the same time. Now Daniels updates his ground-breaking book with the latest and best motivational methods, perfected at such companies as Xerox, 3M, and Kodak. All-new material shows how to: create effective recognition and rewards systems in line with what today's employees want; stimulate innovations and creativity in new and exciting ways; overcome problems associated with poorly educated workers; and motivate young employees from the minute they join the workforce.
  • Bringing Out the Best in People: How to Apply the Astonishing Power of Positive Reinforcement, Third Edition
    Synopsis
    Updated edition of the classic bestseller on maximizing employee performance
  • Building the Fit Organization
    Building the Fit Organization Dan Markovitz
    Narrator:
    Todd Blecher
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    Synopsis
    Shingo Award-winning author Markovitz outlines a powerful plan to help business leaders improve the competitive “fitness” of their companiesThe 7 Habits of Fit Companies gives executives a distilled, jargon-free method for attaining the benefits of lean management under real-world conditions. The corporate landscape is littered with companies that have failed to achieve success by mirroring the Toyota Way, but this audiobook distills the lessons from the Toyota Production System into six core concepts and presents them in the easily understandable language of physical fitness and athletic excellence.You can easily create a dynamic, constantly improving, profoundly customer-focused organization with this revolutionary guide’s realistic game plan, complete with case studies and interviews highlighting how lean principles were used at actual companies as well as self-assessment checklists in each chapter for evaluating corporate “fitness” at any type of institution.
  • Bully-Proof Workplace, The
    Bully-Proof Workplace, The Peter J. Dean, MS, PhD
    Molly D. Shepard, MS, MSM
    Narrator:
    Fred Filbrich
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    Synopsis
    Smart strategies for managing workplace bullies out of your life and business More than one in four Americans deals with an on-the-job bully. These office sociopaths don’t just make individuals miserable. Their poison spreads throughout the company, damaging overall morale, creativity, productivity, and profitability. It doesn’t have to be this way.Leading consultants Peter Dean and Molly Shepard have helped vanquish workplace bullying and now share their proven methods with you. In The Bully-Proof Workplace, they provide vital insight into the four major types of bullies: The Belier | Weapons of choice: slander, deception, and gossipThe Blocker | Weapons of choice: negativity and inflexibilityThe Braggart | Weapons of choice: narcissism and a sense of superiorityThe Brute | Weapons of choice: aggression and intimidationThese bullies may operate differently, but they all have one thing in common: a desperate need for control based on deep-seated fear and insecurity. This invaluable survival guide equips individuals with strategies, tips, and scripts for managing interactions with bullies. Managers learn how to identify bullying, deal with it swiftly, and introduce zero tolerance for such behavior. And executives gain the information they need to create a corporate policy regarding bullying.We spend about 60 percent of our waking moments at work. Spending that much time under the thumb of a bully and dealing with the negative business effects of bad behavior is simply unacceptable. Whether you’re a victim of bullying or a business leader tasked with building a collaborative corporate culture, The Bully-Free Workplace provides the critical insight and practical tools you need to successfully combat this ubiquitous but rarely addressed business challenge and ensure that bullies behave—or leave—so you and everyone else can get on with your work.
  • Caterpillar Way, The
    Caterpillar Way, The Craig T. Bouchard
    James V. Koch
    Narrator:
    Gary MacFadden
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    Synopsis
    How one tenacious company found the drive to succeed—on a global scale In the early 1980s, Caterpillar, Inc. lost one million dollars per day for three consecutive years. Its continuing existence came into question. Today, 'CAT' is the world's most profitable manufacturer of construction and mining equipment and large engines. The now legendary global company made numerous well-calculated, though risky decisions for three consecutive decades—in the process scaling to heights unimaginable to even the finest business enterprises. How did they do it? The Caterpillar Way. Senior management at CAT facilitated the authors' one-year odyssey through the hallways and intriguing history of the construction industry giant. This inspiring book takes you behind the scenes with the CEOs, executive vice presidents, managers, dealers, customers, union bosses, and Wall Street analysts who were players in Caterpillar's drive to global dominance. You'll discover: • CAT's change-or-die approach to restructuring• How a local firm from central Illinois became a local firm on a global basis• The secret behind Caterpillar’s decades-long revenue explosion• How to use branding and product financing effectively• What true dedication and commitment to Six Sigma really entails• Why Caterpillar became the mecca for HR officers negotiating with unions• The authors' prediction of CAT's stock price through 2020 The Caterpillar Way provides essential management lessons in powerful behind-the-scenes stories. You'll learn how the Caterpillar leaders responded quickly to changing markets, allocated capital efficiently throughout the firm, and nourished a cultish team spirit that wins. Innovative leaders make game-changing decisions. If any company is built to last, it's Caterpillar, Inc. With its trademark yellow trucks, cranes, machinery and engines, this home-grown manufacturer has survived more than its share of ups and downs to become the #1 industry leader of construction equipment in the world. The Caterpillar Way reveals, for the first time, the remarkable inside story, written with full access to the way CAT runs its business, from bottom to top. They blaze their own trail. This is The Caterpillar Way.
  • Cleveland Clinic Way, The
    Cleveland Clinic Way, The Toby Cosgrove, M.D.
    Narrator:
    Eli Woods
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    Synopsis
    This is the future. Join the revolution. Transform your organization the Cleveland Clinic way. 'One of the best healthcare systems in the world.' – President Barack Obama American healthcare is in crisis. It doesn't have to be. There's a revolution going on right now. On the frontiers of medicine, some doctors have developed an approach for treating people that is more effective, more humane, and more affordable. It's an approach to healthcare that has captured the attention of the media and business elite—and the President of the United States. It's all happening at Cleveland Clinic, one of the most innovative, forward-looking medical institutions in the nation. In this groundbreaking book, the man who leads this global organization, Toby Cosgrove, M.D., reveals how the Clinic works so well and argues persuasively for why it should be the model for the nation. He details how Cleveland Clinic focuses on the eight key trends that are shaping the future of medicine. Readers will learn: • Why group practices provide not only better—but cheaper—care• Why collaborative medicine is more effective• How big data can be harnessed to improve the quality of care and lower costs• How cooperative practices can be the wellspring of innovation• Why empathy is crucial to better patient outcomes• Why wellness of both mind and body depends on healthcare, not sickcare• How care is best provided in different settings for greater comfort and value• How tailor-made care treats a person instead of a disease At its core is Cleveland Clinic's emphasis on patient care and patient experience. A refreshingly positive and practical vision of healthcare, The Cleveland Clinic Way is essential reading for healthcare and business executives, medical professionals, industry analysts, and policymakers. It gives leaders lessons they can apply to their own organizations to achieve results and empowers average Americans to make more informed healthcare decisions.
  • Coaching for Breakthrough Success
    Coaching for Breakthrough Success Jack Canfield
    Dr. Peter Chee
    Narrator:
    Eli Woods
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    Synopsis
    A powerful new coaching method from Chicken Soup for the Soul co-creator Jack Canfield! At the heart of a great coach is a firm belief that each player is a uniquely valuable individual with distinct giftedness and potential for greatness. That’s the premise behind this brilliant, empowering guide from Jack Canfield, coauthor of the 125 million-copy-selling Chicken Soup for the Soul series, and legendary global leadership development guru and CEO Dr. Peter Chee. Combining time-tested principles of exemplary coaches with the latest disruptive techniques used by the world’s top performing leaders, this step-by-step playbook shows you how to nurture—in yourself and others—the three essential requirements of coaching excellence: 1. HEART: The Coaching Principles (TCP) unveils the secret to life impacting values, beliefs, and philosophies that permeate all aspects of great coaching.2. MIND: The Situational Coaching Model (SCM) unleashes the genius of a coach to apply the right combination of crucial paradigms in any given coaching challenge.3. ENERGY: The Achievers Coaching Techniques (ACT) equips you with proven methods that enable you to deliver breakthrough results in coaching. Coaching for Breakthrough Success is packed with stirring personal stories, life changing case studies, crucial coaching conversations, exemplary coaching questions, and ready-touse tools that equip you to achieve professional mastery in coaching. This practical manual guides you through the top 30 principles every coach needs to succeed. You’ll learn the six paradigms of Situational Coaching, the ultimate power of Achievers Coaching Techniques, and the tried-and-true secret to making impossible dreams possible. All you need to lead your team to victory is heart, mind, energy—and Coaching for Breakthrough Success.
  • Communicate to Influence
    Communicate to Influence Ben Decker
    Kelly Decker
    Narrator:
    John Alexander Brancy
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    Synopsis
    “The gold standard for communication training programs.”—USA TodayBusiness communication sucks. At each meeting and presentation, we are inundated with information, leaving us thirsting for inspiration. Sure, we will check off an action item because we have to...but what if we were actually inspired to do something? What if we were so moved that we wanted to do it?Leaders must earn the license to lead. Not by expertise, authority, or title alone, but by influence. In Communicate to Influence, you will learn the secrets of the Decker Method—a framework that has been perfected over the past 36 years. Ben and Kelly Decker add fresh insights to these proven principles so that you can ignite change and inspire action. Discover:• The Five White Lies of Communicating: learn which barriers prevent you from getting better• The Communicator’s Roadmap: use a tool to visually chart what type of communication experience you create• The Behaviors of Trust: align what you say with how you say it to better connect with your audience• The Decker Grid: shift your message from self-centered, all about me content to relevant, audience-centered content that drives actionYou are called to communicate well. Not only on the main stage, under bright lights, but every time you speak with your colleagues, your clients, and other stakeholders. It’s time to learn how. Stop informing. Start inspiring.
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